Healthcare | MCAworks

What Makes Our Practice Different:

Our healthcare consulting practice area is distinguished by a rare combination of broad and deep hands-on expertise in the healthcare arena. We specialize in delivering comprehensive solutions across all stages of commercial development and launch.

A red heart with a heartbeat on an orange background.

Results

Within two weeks of being made aware of new safety concerns, the MCAworks team provided detailed contingency plans that would increase transparency with the HCP community and better prepare for launch.

As a result, once the final label was received the team was able to finalize messaging, marketing materials and risk mitigation strategies within days instead of weeks.

Consulting Services

Prelaunch & Launch Strategy

We understand your needs, challenges, timelines and deliverables in planning for a new product launch. We’ve launched products on the industry side and supported several launch teams in the development of launch governance strategies.

Market Development Assessment
Launch Guidance Processes and Training
Launch Roadmap Development
Launch Governance Creation
Indication Expansion and Sequencing Evaluation

Case Studies

Launch Governance and Launch Roadmap DevelopmentLaunch Strategy and 3-Year Launch Roadmap Development

Launch Planning

Proven success and years working in industry mean that we bring intrinsic client-focused experience to business planning.

Strategic Plan Development
Launch Plan Evaluation
Contingency & Scenario Planning
Launch Plan Execution, Oversight & Management
Field Force Planning & Operation

Case Studies

Launch Strategy and 3-Year Launch Roadmap DevelopmentLaunch Plan ValidationLabel Scenario Planning WorkshopEuropean Launch Planning

Commercialization & Optimization

We strongly believe that core insights are critical for driving strategies that work. Our experience base, grounded in classical marketing principles, guide our dedication to providing solutions that are motivating and relevant to all stakeholder audiences.

Vision & Growth Strategies
Merger and Acquisition Evaluation
Annual Business / Strategic Plans
Competitive Assessment and Defense Strategies
Brand Positioning and Messaging
Segmentation and Targeting
Integrated Plan Development
Salesforce, HCP and Patient Strategy
KOL & Congress Activities
Marketing Excellence Processes and Training

Case Studies

Eye Health Opportunity Evaluation

Therapeutic Areas

Analgesics/ Pain Management
Cardiovascular (Stroke, Cholesterol Management, Hypertension)
Digestive Health (GERD, IBS, Constipation)
Hematology
Infectious Disease (Antibiotics)
Men’s Health (ED and Prostate Health)
Neurological Disorders (Multiple Sclerosis, ALS)
Nutritionals
Oncology (Therapeutics and Supportive Care)
Psychological Disorders (Anxiety/Depression/OCD)
Sleep DisordersWomen’s Health (Oral Contraceptives, PMS, Menopause)
Women’s Health (Oral Contraceptives, PMS, Menopause)