Dana has led numerous projects in the areas of brand positioning, segmentation, new product development, customer acquisition and marketing planning for companies in the consumer, financial services, retail, professional services and travel & leisure industries.

Dana has helped companies develop strategies for strengthening and protecting brand equity consistent with corporate vision and goals. She has developed strategic roadmaps that have resulted in increased revenue generation and customer relationships for her clients.

Prior Experience

Prior to joining MCAworks, Dana worked in the management consulting practice at Deloitte. She also held account executive positions with Yankelovich and Bank of America.

Education

Dana received her B.A. from Tufts University and an M.B.A. from New York University.