Ed has extensive experience in brand strategy, segmentation, new product development, marketing planning, innovation management and service marketing. Ed has worked in a range of industries that include consumer goods, financial services, professional sport and media.
Ed is passionately determined to help his clients find new and innovative ways to generate growth in today’s competitive landscape.
He is married with two teenage boys and is an avid reader of 20th century history.
Prior to consulting, Ed served as an Executive Director for FutureBrand North America, as well as holding roles at the H.J. Heinz Company, Cadbury Chocolate and RBC Financial Group. Ed is also a passionate entrepreneur, having started and sold his own pet food manufacturing company, Healthy Paws Inc., and his own Brand Marketing Consultancy.
Ed holds a H.B.A from the Richard Ivey School of Business at the University of Western Ontario.
