Liz brings a diverse range of client experiences, from strategic and promotional marketing to advertising. Industry experience includes Healthcare, Consumer Packaged Goods, Restaurants, and Retail/Fashion. Most recently, she was part of a team that developed a long-term strategic plan for a major restaurant chain – re-defining corporate vision, mission and goals while designing imperatives and strategies for strengthening and protecting brand equity.

Prior Experience

Prior to joining MCAworks, Liz was a Senior Program Manager at Ryan Partnership, where she managed clients such as Cadbury Schweppes, Subway and MasterFoods USA. There she designed strategically-aligned, business-building promotional programs. She previously held account executive positions at Calvin Klein and Grey Advertising.

Education

Liz received her Bachelor of Science in Marketing, with a minor in Psychology, from Fairfield University.