Larry has been actively involved and at the forefront in developing digital brand-to-market solutions and corporate identity guidelines tools for over 16 years. He has developed and managed solutions for clients such as Hewlett Packard, Novartis, Nissan, Bank of America, Phillip Morris International, Kraft Foods, Avon.com, MSN, TerraLycos, Fleet Bank Boston, GlaxoSmithKline, Merck and others.
Recently, Larry started a new and exciting consultancy that focuses on the quality of product in developing and managing brand and marketing content and design communications. His intent is to go deeper than the typical branding and marketing agency, with solutions that offer his clients more tangible results-driven success in bringing their brands to market and building brand equity.
Larry previously worked for The Coleman Group (now FutureBrand) where he spun off a digital branding company called HyperMedia Solutions. He built the company from the ground up into an award-winning and profitable company with first-in-class solutions for branding in the digital space.
Larry holds a Bachelor of Fine Arts specializing in Consumer and Corporate Brand Strategy, Design and Implementation from the School of Visual Arts (SVA) in NYC.
