Case Study: Leading Automotive Products Manufacturer
A leading automotive products manufacturer, the longtime category leader, was desperate for growth: acquisitions and naming strategies were exhausted, and a true new product had not been introduced in over a decade. The manufacturer was thus interested in.... Read More
Case Study: Leading Consumer Packaging Company
A leading consumer packaging company “invented” the “slider” closure category of food bags with patented technology. Over the years, competitors caught up with their own versions of the technology. Meanwhile, these branded competitors (such as Glad and Ziploc).... Read More
MCAworks Approach
Product innovation can be accomplished by applying a systematic approach to creating product ideas, testing those ideas via consumer research (for relevancy), and screening those ideas against business criteria (related to volume and profitability) for generating new products most likely to succeed in the marketplace. The key to success is to create.... Read More
MCAworks Opinion
Most companies today embark on continuous product improvement & innovation, delivering better products and services more frequently in order to maintain/grow market share. Product innovation can.... Read More
