Best Practice: Integrated Marketing
When thinking about the challenges of Marketing Integration,
marketers would be well served to take the counsel of the
old Chinese proverb that “a journey of a thousand
miles begins.... Read
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Case Study: Winners & Losers at New Marketing
The best marketers in the world are still unclear about
the rules and dynamics of all this “new” marketing.
So it may be most instructive to look at what is working
and what is not to determine.... Read
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