Healthcare
MCAworks Approach: Healthcare Industry
MCAworks takes a holistic approach to the dynamic and complex
Healthcare space, integrating multi-constituency perspectives
into development of our situation assessment and client recommendations.
We work with the 4 P’s of Healthcare marketing:
- Practitioners: Doctors, nurses, technicians, etc.
- Patients/Consumers: Patients, families/friends, society
at large
- Payers: Governmental and private insurers
- Place: Hospitals, offices, specialized care centers, surgical
centers
Our healthcare-specific capabilities extend to the following
areas:
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Business & Marketing
Strategy |
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Licensing and acquisition support
(target identification and evaluation) |
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Market sizing and specific opportunity
sizing (diseases, indications, products) |
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Therapeutic franchise development (strategic
plan and branding platform) |
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Competitive assessment & defense planning
(product, portfolio, business unit / corporate) |
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Portfolio management, optimization, and/or
growth strategy |
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Product launch strategy/success imperatives
development |
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Product optimization strategy (e.g., growth
acceleration) |
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Market research/insights mining (unmet
needs, perceptions, etc.) |
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Market segmentation and targeting |
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Brand Building: Brand
platform development (vision, positioning, messaging,
architecture, naming/nomenclature systems, logo design
and brandlines/taglines) |
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Organization Enhancement |
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Organizational alignment and change management
initiatives |
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Strategic marketing skill-building (e.g.,
DTC marketing, brand positioning, market segmentation,
e-marketing) |
Contact Sean Folan
for more information.
