Strategic Planning

MCAworks Approach

MCAworks follows a disciplined approach to strategic planning projects.  We start off by working with top management to select and assemble the planning team who will lead the strategy effort from across functional business areas.

We work closely with the planning team to create a SWOT analysis based on both internal and external assessments. The internal assessment involves reviewing the current strategy and brand plans; assessing core competencies and capabilities, and analyzing sales and other relevant financial data.  The external assessment involves understanding mega-trends, segmenting the customer base, and assessing competitor strategies and future plans.

Through iterative brainstorming sessions, we facilitate development of vision, goals and strategic imperatives in response to the SWOT analysis. We typically break down the planning team into small groups for creating the strategies and tactics required to execute against imperative—and to identify the associated timing, responsibility, resources required and performance measures needed to ensure implementation success.

If your company is interested in pursuing a strategic planning project, consider hiring MCAworks as project facilitator—and as a key resource in creating a fact-based SWOT and  recommended strategies that will help you win in the marketplace.

Contact Dana Langham for more information.