Case Study: Leading Footwear Retailer
A leading footwear retailer found its same-store sales growth
slowing while facing increasingly aggressive competition
from mass merchandisers, especially Wal-Mart. Without same-store....
Read More
Case Study: B2B Accounting Software Company
This accounting software company is a distant second to
the leading B2B accounting software brand. A new competitor
was poised to enter the marketplace, leveraging strong....
Read More
Case Study: Leading Medical Devices Company
A medical device division of a Fortune 500 company was looking
to jump-start sales of a recently acquired gastric band
used in Obesity Surgery. While the product was not differentiable
based on.... Read
More
Case Study: Specialty Pharmaceutical Company
While early uptake of a new third-to-market agent had been
strong, several factors were seen as limiting its success,
including competitive aggressiveness. This specialty pharma
was looking to.... Read
More
MCAworks Approach
The key to creating revitalized brands is to understand
the dynamics causing change in a market, particularly from
the consumer's standpoint. MCAworks begins the process by....
Read More
MCAworks Approach
We work closely with companies in utilizing the full range
of marketing mix factors to position brands relative to
competition. Positioning is not what you do to a brand or
product, but rather.... Read
More
MCAworks Opinion
Marketing in the future will involve programs that are highly
targeted against “heavy” users. Integrated Marketing
efforts.... Read More
MCAworks Opinion
Too often, brand development falls short of identifying
the set of emotional benefits that will lead to a truly
resonating emotional bond with the target, relying instead....
Read More
