Case Study: Large Consumer Products Company
A leading CPG company was the market share leader in the
mature, low growth Baby Food category. Its parent company
was interested in expanding the CPG company’s strategic
orientation from.... Read
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Case Study: Leading Home Improvement Manufacturer
A category leader was experiencing declining sales and margins
given “big box” retailer focus on private label
alternatives.... Read
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MCAworks Approach
In working with companies on brand extension projects, we
start off by understanding the imagery and equity associated
with the brand. MCAworks views brand “imagery”
as the sum of.... Read
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MCAworks Opinion: To Create or Extend: The New Product
Branding Dilemma
Your company’s new product development team has identified
an exciting opportunity. With positive customer research
feedback, the product is in final development and slated
for upcoming launch. But a key decision must be made....
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